Brand And Market Your Business With

Promotional Products

From Chesapeake Powered By Halo

Looking for advertising specialties or business promotional products in Maryland, Washington DC and Northern Virginia? We’ve got you covered.

No matter where you are located –the correct branding of your company identity in the marketplace is important, right? That’s why, when it comes to business promotional products and advertising specialties in general — logos, custom merchandise, promo items, etc. — accurate order execution is key. Chesapeake Powered By Halo is your brand steward and promotional product power partner and provider.

9 Reasons Why You Should Use Promotional Products To Market Your Business

Are you interested in growing your business? Do you want to land new clients? Increase brand exposure? Attract attention?

Promotional products are one of the most proven marketing strategies.

Whether or not you believe in karma, it’s a law of business that the more you give the more you receive. Promotional products are a perfect example of how this works. According to a study done by L.J Market Research, 52% of study participants did business with an advertiser after receiving a promotional product.

Of those who had not done business with that particular advertiser, almost half of them stated that they were more likely to do the business with them in the future.

Have you ever seen the lonely table at the tradeshow with little or no visitors?Well good news! That won’t be you! Promotional products are extremely effective attention grabbers.

Let’s be honest, what’s better than free stuff? It will not only attract potential customers to your booth but also give you the perfect opening line to begin conversing with them.

Advertisements come and go but tangible items stick around forever. Promotional products are often items that are used every day. Items like keychains, pens and note pads stay around for a long time. Promotional products take your cost per impression and drop it drastically compared to traditional advertising.

Less advertising expense and greater impression numbers, what more could you ask for in an ad. According to a study done by L.J Market Research, 71% of business travelers reported receiving promotional products within the last 12 months. 33.7% of this group had the item with them.

A large part of brand recognition is exposure and frequency. Few people will recall a logo they’ve only seen a few times. A logo on a promotional product increases your logo’s visibility and frequency of exposure.

According to a study by Schreber & Associates, 39% of people who received a promo product could recall the name of the advertiser as long as 6 months after they received it.

Promotional products can expand your exposure as well as reach potential customers that may not currently be seeing your advertisements. Whether your promotional product of choice is one that changes hands like a pen, or one that is an active billboard like a t-shirt, you can rest assured that your brand is being promoted.

Promotional products often show off your company, brand or logo in a variety of places that traditional advertising has a hard time reaching. These places could include the inside of a boardroom meeting, a gym, or even an educational environment like a school or university.

According to the Advertising Specialty Institute, apparel is one of the most popular promo products because they get high exposure. People wear them at the gym and on weekends. They also account for 30% of promotional product sales.

Promotional products offer a way to heighten the positive feeling about a company or product simply by distributing them. A large amount of those who received a promotional product not only remember the company behind the promotion but also think highly of the company who gave it to them.

Promotional products can also be given to employees as rewards for working hard or achieving certain goals. This employee is then likely to continue working as hard or even harder for their employer because of the newly obtained sense of appreciation he or she has gained from this gift.

According to a study by Louisiana State University, 71.6% of study participants who received a promotional product remembered the name of the company that gave them the product.

“re-gifting” is usually frowned upon, but not in the world of promotional products; here. Sharing is common and what could be better than having customers share your brand with people they know.

By passing along a promotional product to another individual, your brand will now be exposed to a vast network of people to whom it had previously not been accessible.

According to a study by the Advertising Specialty Institute, 62% of respondents in the US stated that they would give a promotional item to someone else if they didn’t wish to keep it, as opposed to throwing it away.

Most advertisements and products are created with a target audience in mind. While the idea of a target audience is very beneficial to various types of marketing, the limitations generally do not apply to promotional products.

Promotional products often satisfy a very universal need for a large group of individuals. This means that items like pens, stress balls, and note pads can be appreciated by anyone. This also means that they can easily land in the lap of a potential customer who was six degrees separated from your company.

Melissa Mulligan, a partner at 2M Promotions, was searching for a promotional product that would appeal to a wide range of individuals that would be visiting her trade show booth. What did she find out? Promotional drink holders worked like a charm. They are a high-demand practical item and they always ran out before the tradeshows would end.

The entire purpose of purchasing and distributing promotional products is to bring in money for your company. Promotional products can often jump start the sales process without requiring you to do any work.

As promotional products are used and passed along, they create brand recognition and a positive image of your company. This leads to individuals that are more likely to recommend your business to others by as much as 22% over businesses who didn’t take advantage of promotional products.

According to a study conducted by Baylor University, salespeople who gave their promo products as gifts to their customers received 22% more referrals than salespeople who didn’t.

Whether or not you believe in karma, it’s a law of business that the more you give the more you receive. Promotional products are a perfect example of how this works. According to a study done by L.J Market Research, 52% of study participants did business with an advertiser after receiving a promotional product.

Of those who had not done business with that particular advertiser, almost half of them stated that they were more likely to do the business with them in the future.

Have you ever seen the lonely table at the tradeshow with little or no visitors?Well good news! That won’t be you! Promotional products are extremely effective attention grabbers.

Let’s be honest, what’s better than free stuff? It will not only attract potential customers to your booth but also give you the perfect opening line to begin conversing with them.

Advertisements come and go but tangible items stick around forever. Promotional products are often items that are used every day. Items like keychains, pens and note pads stay around for a long time. Promotional products take your cost per impression and drop it drastically compared to traditional advertising.

Less advertising expense and greater impression numbers, what more could you ask for in an ad. According to a study done by L.J Market Research, 71% of business travelers reported receiving promotional products within the last 12 months. 33.7% of this group had the item with them.

A large part of brand recognition is exposure and frequency. Few people will recall a logo they’ve only seen a few times. A logo on a promotional product increases your logo’s visibility and frequency of exposure.

According to a study by Schreber & Associates, 39% of people who received a promo product could recall the name of the advertiser as long as 6 months after they received it.

Promotional products can expand your exposure as well as reach potential customers that may not currently be seeing your advertisements. Whether your promotional product of choice is one that changes hands like a pen, or one that is an active billboard like a t-shirt, you can rest assured that your brand is being promoted.

Promotional products often show off your company, brand or logo in a variety of places that traditional advertising has a hard time reaching. These places could include the inside of a boardroom meeting, a gym, or even an educational environment like a school or university.

According to the Advertising Specialty Institute, apparel is one of the most popular promo products because they get high exposure. People wear them at the gym and on weekends. They also account for 30% of promotional product sales.

Promotional products offer a way to heighten the positive feeling about a company or product simply by distributing them. A large amount of those who received a promotional product not only remember the company behind the promotion but also think highly of the company who gave it to them.

Promotional products can also be given to employees as rewards for working hard or achieving certain goals. This employee is then likely to continue working as hard or even harder for their employer because of the newly obtained sense of appreciation he or she has gained from this gift.

According to a study by Louisiana State University, 71.6% of study participants who received a promotional product remembered the name of the company that gave them the product.

“re-gifting” is usually frowned upon, but not in the world of promotional products; here. Sharing is common and what could be better than having customers share your brand with people they know.

By passing along a promotional product to another individual, your brand will now be exposed to a vast network of people to whom it had previously not been accessible.

According to a study by the Advertising Specialty Institute, 62% of respondents in the US stated that they would give a promotional item to someone else if they didn’t wish to keep it, as opposed to throwing it away.

Most advertisements and products are created with a target audience in mind. While the idea of a target audience is very beneficial to various types of marketing, the limitations generally do not apply to promotional products.

Promotional products often satisfy a very universal need for a large group of individuals. This means that items like pens, stress balls, and note pads can be appreciated by anyone. This also means that they can easily land in the lap of a potential customer who was six degrees separated from your company.

Melissa Mulligan, a partner at 2M Promotions, was searching for a promotional product that would appeal to a wide range of individuals that would be visiting her trade show booth. What did she find out? Promotional drink holders worked like a charm. They are a high-demand practical item and they always ran out before the tradeshows would end.

The entire purpose of purchasing and distributing promotional products is to bring in money for your company. Promotional products can often jump start the sales process without requiring you to do any work.

As promotional products are used and passed along, they create brand recognition and a positive image of your company. This leads to individuals that are more likely to recommend your business to others by as much as 22% over businesses who didn’t take advantage of promotional products.

According to a study conducted by Baylor University, salespeople who gave their promo products as gifts to their customers received 22% more referrals than salespeople who didn’t.